Before you start any business or goal in life, you should get to know and truly understand your “why” first. Knowing why you’re doing anything in life is a crucial step as it can easily make or break your business or goal before you even get started. When you know why you want to do something, you can better understand the actions and resources needed to get there.

Your why is the determination, focus, inspiration, and motivation you need to keep working towards your goals each and every day. As uncomfortable as it may feel to accept your daily actions are the direct results of what you want in life and have already achieved. 

If you don’t achieve something even if you want it, it’s likely because you didn’t take the necessary action to get there. Your “why” to get there either wasn’t clear enough, or you simply weren’t true to yourself. 

The following tips and tricks help discover your true “why” and how to use it to your advantage:

List Your Values and Aspirations 

Start by listing your values and aspirations for all areas of life. List the most important thing you would like to achieve. The first value or aspiration that comes to mind is likely the one that you value the most.  

Are There Consequences to Not Getting There?

Ask, “What will happen if I never do it?” Take notice of your emotions and write down precisely what you are thinking and feeling. Then evaluate what you wrote down—your true why is likely within these words.

Be Sure It’s for The Right Reasons

Why do you want to achieve what you want in your life? Whether it’s money, fame, or happiness, make sure it aligns with you, your values, and your morals; no one else’s. Even if everyone else is doing it, it may not be for you, and that’s okay. 

Passion Doesn’t Always Equal Business Success

While this may be hard to hear, it can also be a great and beautiful thing. Just because you love something or are very passionate about it doesn’t mean it can be a viable business opportunity. You must make this realization before you get started and fail. Use it as a hobby and a great way to de-stress instead. 

Be Aware: Money Won’t Ever Be Enough

While money unlocks some freedoms and can reduce stress, money by itself won’t be enough. If you didn’t need money, would you still want to do it? If the answer is no, then start somewhere else. 

As you can see, your “why” is what empowers you to get things done. Your “why” helps you become successful. If it’s not realistic, you likely won’t get there no matter why you do what you do.